No wonder PepsiCo, owner of the Naked Juice brand, spent $2.5 million to defeat California’s GMO labeling law last year. Turns out the Junk Food Giant isn’t too fond of honest labeling, even when it comes to its so-called “all-natural” Naked Juice.
In a big win for consumers, PepsiCo has been ordered to pay $9 million to settle a class-action lawsuit. Why? Because the courts agreed that adding synthetic fiber material made by Agri-Giant Archer Daniels Midland to Naked Juice products equates to deliberately deceiving consumers.
And that’s not all. The lawsuit accused Pepsi of adding a host of other questionable ingredients, including zinc oxide, ascorbic acid and calcium pantothenate, made from formaldehyde, a carcinogenic compound.
Pepsi denied the claim that Naked Juice contains GMOs. But the undeniable truth? Pepsi doesn’t want you to know what’s in Naked Juice, or any of its other products. And as a member of the Grocery Manufacturers Association (GMA), which is so far the top donor to campaign to defeat I-522, a GMO labeling initiative in Washington State, Pepsi is still working to keep you in the dark.