Organic Subsidiaries Out Parent Conglomerates
One of the most
important elections being held on November 6 doesn't even have a Democratic,
Republican, Green, Libertarian or other partisan candidate on the ballot.
Imagine!
Yet, this statewide
contest in California will likely have a huge impact on national policy and on
grassroots efforts to rein in the arrogance of corporate power that's running
roughshod over Americans. That's why those powerful interests are going all-out
to win in California, bulldozing as much as $50 million into this one election
— more than they're putting into some of the big-money battles for U.S. Senate
seats.
What's the name of
this popular populist candidate who's spooking CEOs of national corporations
right out of their Guccis? Mr. Right-To-Know.
He's on the November
ballot as Proposition 37, a citizens initiative to require food conglomerates
to label products containing genetically manipulated organisms. These GMOs,
developed in the engineering labs of such biotech giants as Monsanto and
DuPont, contain unnaturally altered DNA and are quietly slipped into hundreds
of processed foods with no word to consumers about the adulteration. Also,
adequate scientific studies have not been conducted on the long-term impacts
these manufactured organisms could have on human health, the environment and
small farmers.
So, a broad coalition
of "people's interests" came up with Prop 37 — not to ban GMOs, but
simply to say that We The People have a right to know if food and biotech
profiteers have added these highly questionable organisms to the products we
put on our dinner tables. The people's proposal is a straightforward, easy way
to empower every consumer in the marketplace to make their own choice. And,
wow, the corporate powers really hate that.
The giants fear that
consumers (damn them!) will reject products containing risky GMOs, so they want
to keep such contents a secret.
Since the California
market is huge, passage of a labeling law there would effectively become a
national provision. Thus, the corporations are mounting their massive PR
campaign.
Despite that, however,
a July poll shows that 65 percent of likely voters are inclined to vote
"yes" on the proposal, so its national brand-name opponents fear they'll
come a cropper over Prop 37. If so, it'll actually be a double cropper.
This is because,
ironically, their media blitz is revealing way more about their conglomerated
empires than they want people to know. Another of their carefully constructed
consumer frauds is that many multinationals have quietly bought up dozens of
popular organic food firms — but they've kept their conglomerate names off the
labels hoping customers will think the organic brands are still scrappy
independent businesses.
Now, the public is
learning that Kashi organics, for example, is a subsidiary of Kellogg's, which
is spending a ton to defeat Prop 37. Other megabuck donors to the anti-consumer
campaign include General Mills (owner of Muir Glen and Cascadian Farm organic
brands), Dean Foods (owner of Horizon organic milk and Silk organic soy milk)
and such giant deceivers as Campbell Soup, Bimbo Bakeries, Coca-Cola, Del
Monte, Nestle, PepsiCo and J.M. Smucker.
The fun part is that
the organic subsidiaries of these conglomerates support the Right-To-Know
labeling law, with such organic firms as chips-maker Food Should Taste Good
labeling its packages as "non-GMO" even though its owner, General
Mills, has pumped a million bucks into the anti-labeling campaign. Many of the subsidiaries
are aghast that their corporate parents are financing legalized consumer
deception.
Nothing like a feisty
family squabble to air out dirty linens and expose some ugly truths! To keep up
with Mr. Right-To-Know's California campaign, go to www.caRightToKnow.org.
© 2012 Creators
Syndicate
National radio commentator, writer, public
speaker, and author of the book,Swim Against The Current: Even
A Dead Fish Can Go With The Flow, Jim Hightower has spent three
decades battling the Powers That Be on behalf of the Powers That Ought To Be -
consumers, working families, environmentalists, small businesses, and
just-plain-folks.