Brazil Cattle Industry Giants Unite in Banning Amazon Destruction
FOR IMMEDIATE RELEASE
October 5, 2009
4:23 PM
CONTACT: Greenpeace
Daniel Kessler, Greenpeace USA Press Officer, 510.501.1779
Lindsey Allen, Greenpeace Forest Campaigner, 415.710.5601
Paulo Adario, Greenpeace Amazon Campaign director, +55 92 8115 8928
SAO PAULO, Brazil - October 5 - In a major step forward for climate protection, today four of the biggest players in the global cattle industry -- Marfrig, Bertin, JBS-Friboi and Minerva - joined forces to ban the purchase of cattle from newly deforested areas of the Brazilian Amazon from their supply chains, backing Greenpeace's call for zero deforestation in the rainforest. (1)
The move follows the release of the Greenpeace report ‘Slaughtering the Amazon' in June, which exposed the link between forest destruction and the expansion of cattle ranching in the Amazon. This prompted calls for action from key international companies, including Adidas, Nike and Timberland, which committed to cancel contracts unless their products were guaranteed to be free from Amazon destruction, encouraging today's move.
(Full text: http://www.commondreams.org/newswire/2009/10/05-18)
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